The Blacker the Berry

Did you catch it? No? This project was a beer that was inspired by a line from Kendrick Lamar's To Pimp A Butterfly Album. The line is "The Blacker the Berry, the Sweeter the Juice." A local brewer decided to make a batch of one of his experimental beers, and called it The Blacker the Berry. It was a rich beer that was full of blackberries, and this lettering became the only solution for him. Since this wasn't going to be bottled, he wanted a logo (and sticker) created for this one of a kind beer, and this is what I created. It's rich colors reference the flavors of the beer, and the script letters that flow into each other represent the rich smoothness that it had. 

 
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The Blacker the Berry Stickers

These were stickers that were handed out to brewery customers that ordered this beer. 

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Full Logo

Custom lettering was created for The Blacker the Berry. 

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Process Shot

Here is a glimpse into my lettering process, which requires lots of tracing paper and ends in dirty hands.