Cari and I met through a mutual friend of ours, Collin at Little Hill Studio. (Collin animated my logo on the homepage!) Cari contacted me, curious to find out if I did branding, and OF COURSE, I DO!
We scheduled a phone call and she told me all about her business and her passion for helping new moms get fit. The goal of Fit Mama in 30 is to communicate "you don't have to have an hour a day to lose weight." Cari's ultimate goal is to become one of the largest online communities for busy moms, so they can have a resource and a support system when they start this journey.
Moms do it all. After we talked and I was creating logo concepts, I kept coming back to the idea that moms really do it all. Between raising a kid, making sure everyone is fed, working full time or part time, sometimes supporting their family entirely - Moms have so much going on that all they can do is to keep moving forward.
Keep moving forward.
This phrase sparked the concept for Fit Mama's new branding. With Cari, I wanted to help her communicate that in an effort to live a healthy lifestyle, it is important to remember to keep moving forward. Something may stop you from reaching a goal, maybe you trip up here and there, but instead of stopping you must keep pushing forward. This concept became so important because, for new moms, they're just trying to get day to day and focusing on what has to happen next. If they keep moving forward, one step at a time, goals can and will be achieved.
This logo is meant to symbolize that concept. There's always going to be ups and downs, twists and turns, but it'll always be okay! After creating this concept, things truly fell into place. Each piece got pieced in like a puzzle, and it came together so beautifully.
Fit Mama in 30 now has a new brand, including a logo, 2 business cards (one of them has a workout on the back, how cool!), and workout template backgrounds.