How to know if the brand intensive is right for you

If you follow me on Instagram, you may have seen that I’ve been posting about my brand intensives. If you’ve been curious if it’s right for you, keep reading.

The purpose of my brand intensives is to help you gain clarity on your brand.

This means:

  • If you’re running a new business and aren’t sure if you want to dive into a full branding package, but what to keep things consistent.

  • If you have a logo that you’re happy with but you’re not sure how to implement it (use on social media, are the colors you added working, how to use it in your onboarding documents, receipts, etc.)

  • If you’ve been getting different types of service requests from client prospects and you’re confused why people aren’t sure what you actually offer.

  • If your social media and website are not aligned (i.e. if your website does not showcase the same message you’re preaching on Instagram, if the logo you have on your website isn’t the one on your Instagram, if you have completely different feels on each platform, etc.)

  • If you want to get another set of eyes on your branding and tips on how to make it better because you think you’re doing OK, but when it comes to design you’re not sure how to make it look great.

During a brand intensive, a 60-minute Zoom call on whichever day you choose, we’re going to dive into what you have currently and where you’re going. We’re going to go over 5 key pillars of what makes a brand great: (which you can read more of in my blog post here)

  1. Promise

  2. Perceptions

  3. Expectations

  4. Voice & Messaging

  5. The Visual Brand

When I work with someone 1-on-1, they’re generally lacking in one or two areas and this is why the brand intensive is so beneficial. Not only do we focus on those areas, but we dive into the past, present, and future of them. It’s important to truly understand where you started from and where you’re at now, to get to where you want to be. It’s a big step, but it’s the first one to helping your brand become consistent and defined. It can be overwhelming to see the people in your field on social media SLAYING it and want to be at that level too, but not knowing how to get there. This is why I’ve added the brand intensive as a separate offering - you have a service or product that people desire and I want to help you reach your goals.

It’s important to truly understand where you started from and where you’re at now, to get to where you want to be.

After our 60 minute discussion on what you have and where you want to go, I’ll follow up with you a few days later with (at least) a one-page guide on what we talked about and how to move forward. This will generally be a one-sheet brand guide so you can move forward and be consistent with what you have and know that getting to your goals is as simple as following the tips on that paper. Not only will your business goals and ideals be much clearer, you’re going to feel more confident in what you’re selling.

If you’re still not sure if a brand intensive is right for you, feel free to email me so I can answer any of your questions.

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