How to know if the brand intensive is right for you

If you follow me on Instagram, you may have seen that I’ve been posting about my brand intensives. If you’ve been curious if it’s right for you, keep reading.

The purpose of my brand intensives is to help you gain clarity on your brand.

This means:

  • If you’re running a new business and aren’t sure if you want to dive into a full branding package, but what to keep things consistent.

  • If you have a logo that you’re happy with but you’re not sure how to implement it (use on social media, are the colors you added working, how to use it in your onboarding documents, receipts, etc.)

  • If you’ve been getting different types of service requests from client prospects and you’re confused why people aren’t sure what you actually offer.

  • If your social media and website are not aligned (i.e. if your website does not showcase the same message you’re preaching on Instagram, if the logo you have on your website isn’t the one on your Instagram, if you have completely different feels on each platform, etc.)

  • If you want to get another set of eyes on your branding and tips on how to make it better because you think you’re doing OK, but when it comes to design you’re not sure how to make it look great.

During a brand intensive, a 60-minute Zoom call on whichever day you choose, we’re going to dive into what you have currently and where you’re going. We’re going to go over 5 key pillars of what makes a brand great: (which you can read more of in my blog post here)

  1. Promise

  2. Perceptions

  3. Expectations

  4. Voice & Messaging

  5. The Visual Brand

When I work with someone 1-on-1, they’re generally lacking in one or two areas and this is why the brand intensive is so beneficial. Not only do we focus on those areas, but we dive into the past, present, and future of them. It’s important to truly understand where you started from and where you’re at now, to get to where you want to be. It’s a big step, but it’s the first one to helping your brand become consistent and defined. It can be overwhelming to see the people in your field on social media SLAYING it and want to be at that level too, but not knowing how to get there. This is why I’ve added the brand intensive as a separate offering - you have a service or product that people desire and I want to help you reach your goals.

It’s important to truly understand where you started from and where you’re at now, to get to where you want to be.

After our 60 minute discussion on what you have and where you want to go, I’ll follow up with you a few days later with (at least) a one-page guide on what we talked about and how to move forward. This will generally be a one-sheet brand guide so you can move forward and be consistent with what you have and know that getting to your goals is as simple as following the tips on that paper. Not only will your business goals and ideals be much clearer, you’re going to feel more confident in what you’re selling.

If you’re still not sure if a brand intensive is right for you, feel free to email me so I can answer any of your questions.

4 myths about working with a creative that’s hindering your growth

4 myths about working with a creative that’s hindering your growth

Over the course of my design career, I’ve heard a lot of myths about creatives, and more so recently that have actually hindered a businesses growth. Here are four myths that could be stopping you from growing your business:

  1. Creatives aren’t reliable. While this statement can apply to literally anyone, not only creatives, it’s worth noting that this is why you should find someone that you connect well with. We’re all humans who have shared experiences, but that doesn’t mean that we’re all going to work well together. This is why I have discovery calls - it’s for both of us to get to know each other and see how we would work together. Discovery calls are for asking lots of questions and learning about what you’re looking for in a brand designer, and what I’m looking for in a client.

  2. “But my brothers’ girlfriends cousins friend is going to school to be a graphic designer!” That’s really great and I’m excited for the new wave of designers to come into the world, but this phrase comes after we talk numbers. There’s nothing wrong with wanting to support a new designer in the field, I think It’s great. But because your brothers’ girlfriends cousins friend is going to school for design doesn’t mean that they understand how branding works or how to even work with you. This person will likely understand how to use Adobe programs on a basic level (and grow as they practice more), but they aren’t going to understand how to help you make your branding work for you.

  3. Branding is easy - I’ll do it myself. Growing a business comes from prioritization and delegation. The more we grow as a professional, the more we’ll start to pinpoint tasks that we hate doing, but will do it to save a buck. But this is where we’re hurting our growth. Growth happens when you invest in yourself, and this could mean hiring a web designer to make a website that converts for you. It could mean hiring me to make a brand that works for you so you can start making online sales immediately. Or it could mean something else for you, but these are the two things that I’ve found consistently that stop business owners from investing in themselves. There’s nothing wrong with DIYing if for a while, but if you want something that will work for you, come talk to me.

  4. Having low expectations of what it costs / what you want to pay. While I wholeheartedly understand the common answer “I don’t have that in my budget right now,” it’s a common theme. Branding and web seem confusing to the general public (and if you have questions, please ask me), and because of this, they’re not able to even begin to think what it might cost them. When I’m talking to a potential client and we go over numbers, I can smell the shock even though we’re video chatting. Branding is not just the logo for your business - working with a brand designer is setting your business up for success. Yes, we create a logo in our time together, but we’re also working on a strategy to be intentional with your marketing efforts. We’ll start building your email list together with a freebie download that I’ll help you brainstorm. I WANT you to be successful, and while that means investing in yourself, it also means trusting the process and believing in yourself. Not investing in your business means you’re not invested in yourself. It’s a hard truth to swallow, but if money is the only thing that’s stopping you from investing in your business, it means that you don’t believe that you can be successful.

There are a plethora of myths about creatives and work out there, and I’m learning new ones every week it seems like. What are some myths that you’ve heard about working with creatives?

If you’re curious about how I can help you achieve your goals this year, book a discovery call with me! We can talk about where you’re at and where you want to be to figure out the best course of action.