Canton Public Library High Five Postcard
Hand Lettering & Illustration
Canton Public Library was in need of a bright and engaging postcard to send to the community in order to increase donations for the last quarter of 2017. With this in mind, I created a fun composition that would stand out in the mailbox. When creating a direct mail piece, it's always important to remember that people receive junk mail all the time and they only pull out what they need - bills, holiday cards, catalogues, and sometimes a postcard like this. But in order to get their attention, it has to stand out among the typically muted colors. The best part about this? It completely matches the branding of Canton Public Library.