Soar With Libby

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Libby was a referral from a previous client of mine and a friend of hers. I am so thankful that we were able to work together. Libby is a huge ray of sunshine, and the entire project was a collaboration between us, we both used our strengths to brainstorm to find the right solution.

What I loved about Libby was how driven she was to have her clients be their best self. She concentrates on teaching her clients to live a healthy lifestyle that helps them be the best version of them, instead of focusing on size and weight. Not only that, but she takes 4 fitness trips a year; one is hiking through a safari in Zambia, another is skiing in the Swiss Alps, etc. 

Her business is rooted and inspired by the fish eagle, a beautiful bird that we  had to include here in her branding. 

 
Lake District

Lake District

Safari

Safari

Switzerland

Switzerland

 

What we decided to do for Libby's branding was hang a standard brand, which is where we use the teal and the orange branding below. But Libby also wanted to customize the trips that she takes her clients on throughout the year. This was an interesting idea that we worked through, and the logos above are what came to life. I love how we have her core branding, but she still has the ability to customize each trip for her clients with one of these. 

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From Libby:

"I am thrilled with my branding.  Brittany was extremely easy to work with - she took time to understand my requirements and the ‘soul’ of my business - before coming up with a number of concepts I could choose from.  Once we had decided on one, it was a real pleasure to see Brittany’s expertise and enthusiasm shine through.  We made a number of iterations until we were both 100% delighted with the end product.  The branding work completely reflects my business and my clients love it.  Furthermore ‘doing business’ was really easy and efficient.  Brittany was very clear with the process and timetable and stuck to or was early with each of the milestones.  I can thoroughly recommend Brittany and Just Curious."