The Blacker The Berry


It all started when...

A local brewer contacted me to create custom lettering for a beer he was working on. We collaborated together to bring this beer to life. What he was creating was a rich stout that had a strong berry flavor, while he kept tweaking and perfecting his recipe, I worked on this label. The more he talked about the flavor profiles, the inspiration behind the name (Kendrick Lamar, did you know?), I wanted this to have a very rich and thick feel to it. The lettering came to life and what transpired was a "groovy" feeling script, the letterforms are locked into each other to create this solid piece. 

After tasting the beer and looking at the label, they complemented each other perfectly.