White Pines Entertainment

The Solution

A brand that encompassed the crafted and artistic musical experience that White Pines offers to their clients.

the challenge

Create a brand that communicated the sophistication yet welcoming vibe of White Pines Entertainment. 




business card



While working with Michelle, we had a complete blank slate for the music entertainment industry. After having a long discussion about brand values, what White Pines Entertainment represents, competitors, etc, it was clear that Michelle would be paving the way in her industry after creating this brand with me. 

We worked through logo concepts that after much research and sketching, fit her brand and the voice of it. I listened to their samples that they have on their website and was in awe of what was playing. The beauty of it, the sound, the emotion that I could feel coming from their music sent chills down my spine, and I wanted to bring that emotion and waves of sound into their brand. It was very important to represent their craft and the energy. The final decision was to create this beautiful lettered lock up that communicated sophistication and artistry.  

As we developed their brand, it was clear we needed something else

Was it a secondary logo?

Was it some sort of graphic element?

Michelle and I talked about the endless possibilities of what a secondary logo could be, and after a few iterations it clicked for me. What this brand needed was NOT a secondary logo, but a beautiful graphic element that incorporated the 'pine' aspect of their business. This added in more movement and felt like what I had listened to. It clicked for me and it clicked for her after describing my process. 

Everything fell into place after that. Through collaboration, we crafted a brand and a voice that she can be proud of. 

I'm proud of it too. :) 


From Michelle:

"Working with Brittany from Just Curious was an amazing experience. I had no idea what I was getting into when I first contacted her - all I knew is that my website and materials were NOT reflecting who and what my business was. Brittany was an absolute dream to work with! She dealt with my crazy, answered every e-mail and question, worked through so many iterations and changes...and every proof she delivered was gorgeous. The branding she did for my company is flawless and I am so proud to display it everywhere! My website now looks amazing and I am so proud of my perfect business cards. She even did a custom e-mail signature and Facebook header image. I can't say enough positive about her and Just Curious!"