White Pines Entertainment
A brand that encompassed the crafted and artistic musical experience that White Pines offers to their clients.
Create a brand that communicated the sophistication yet welcoming vibe of White Pines Entertainment.
While working with Michelle, we had a complete blank slate for the music entertainment industry. After having a long discussion about brand values, what White Pines Entertainment represents, competitors, etc, it was clear that Michelle would be paving the way in her industry after creating this brand with me.
We worked through logo concepts that after much research and sketching, fit her brand and the voice of it. I listened to their samples that they have on their website and was in awe of what was playing. The beauty of it, the sound, the emotion that I could feel coming from their music sent chills down my spine, and I wanted to bring that emotion and waves of sound into their brand. It was very important to represent their craft and the energy. The final decision was to create this beautiful lettered lock up that communicated sophistication and artistry.
As we developed their brand, it was clear we needed something else.
Was it a secondary logo?
Was it some sort of graphic element?
Michelle and I talked about the endless possibilities of what a secondary logo could be, and after a few iterations it clicked for me. What this brand needed was NOT a secondary logo, but a beautiful graphic element that incorporated the 'pine' aspect of their business. This added in more movement and felt like what I had listened to. It clicked for me and it clicked for her after describing my process.
Everything fell into place after that. Through collaboration, we crafted a brand and a voice that she can be proud of.
I'm proud of it too. :)